PREPD; a new range of hydration-boosting drinks developed by Preserve Health Pty Ltd, is shaking up the sports hydration market by challenging the notion that sports drinks alone are adequate for athlete hydration. Backed by over 20 years of Flinders and Yale University research, Preserve Health raised $500K in seed capital last year before launching PREPD to market in November 2018.
PREPD is sold online through www.prepdhydration.com.au, and is also stocked in 25 sports specialty retailers, primarily in South Australia with several retailers also in Victoria, Queensland and New South Wales. Off the back of 134% monthly sales growth in January 2019 and resoundingly positive consumer feedback, Preserve Health is now raising A$2M in Series A capital to fund the growth and commercial roll-out of PREPD nationally, launch a new powder product range and build towards future global expansion.
CEO David Vincent explains that; “While there are many sports drinks on the market, PREPD is completely different and really sits in a new sub-category of its own. The hydration enhancing benefits of PREPD arguably represents the biggest advance since sports drinks were invented over fifty years ago. With no direct competitors, we have a global vision for PREPD and the potential is enormous.”
Despite the marketing hype around sports drinks, fluid loss of over 2% body weight from dehydration is common in most popular sports and can reduce performance by up to 30%. CEO and Co-Founder David Vincent, explains that; “PREPD is not a replacement for sports drinks, but actually makes them work more effectively. PREPD is a two-step hydration enhancer consumed 6-18 hours before, and then immediately after exertion, and is designed to boost the absorption of any electrolyte drink or water, helping athletes perform at their peak longer.”
PREPD works by using proprietary resistant starch formulations, which triggers hydration in the gut. Co-inventor Prof. Graeme Young from Flinders explains, “While the human body can’t store water in reserve, the unique resistant starch in PREPD unlocks the largely unused hydration potential of the large intestine to absorb up to 5L of fluid per day.”
Clinical trial results published last year showed a dramatic hydration boost with AFL players using PREPD compared with consuming leading sports drinks only. Since launching in November last year, PREPD has been used behind closed doors this summer by elite level cricketers, AFL teams and UCI Pro cyclists during the Tour Down Under. Consumers and elite athletes alike report experiencing the significant hydration difference with PREPD from the first use.
2016 IRONMAN 70.3 World Champion, and PREPD ambassador, Tim Reed shares his experience; “The first time I used PREPD I performed significantly better in my controlled sub maximal cycling tests. I didn’t quite believe the improvement so I retested many times over two months until there could be no doubt whatsoever that the hydration enhancing effects of PREPD are very real and was absolutely improving my performance.”
For further information regarding PREPD and enquiries regarding investment, please contact:
David Vincent – CEO, Preserve Health
[email protected] | 0417 827 443
Alex Sundich – Director, Bridge Street Capital Partners
[email protected] | 0409 842 171
To download the PREPD Series A Investment flyer, click here.
To download the PREPD Mutual Non-Disclosure Agreement in order to access the Information Memorandum, click here.